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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb css=\u00bb.vc_custom_1622646365063{padding-top: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_custom_heading text=\u00bbMESA REDONDA: \u2018\u2018El Futuro de la Experiencia: Nuevos modelos en las operaciones impulsados por la GenAI\u201d\u00bb font_container=\u00bbtag:p|font_size:20px|text_align:left|color:%23000000|line_height:30px\u00bb google_fonts=\u00bbfont_family:Poppins%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:700%3Abold\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1748348405367{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Estamos en un momento extraordinario de evoluci\u00f3n, donde la inteligencia artificial generativa nos ofrece una oportunidad sin precedentes para transformar nuestras operaciones. La capacidad de optimizar procesos, mejorar la precisi\u00f3n y personalizar la interacci\u00f3n con los clientes abre la puerta a un futuro m\u00e1s \u00e1gil, eficiente y alineado con las necesidades reales de nuestros equipos y usuarios.<br \/>\nEl desaf\u00edo es emocionante: \u00bfc\u00f3mo redise\u00f1amos nuestras estrategias \u2013 desde la formaci\u00f3n hasta la tecnolog\u00eda \u2013 para integrar con \u00e9xito estas innovaciones y potenciar nuestras operaciones actuales? La IA no solo est\u00e1 revolucionando el BPO, sino que nos brinda nuevas herramientas para alcanzar resultados extraordinarios.<br \/>\nEn esta mesa redonda, compartiremos estrategias, casos de \u00e9xito y soluciones innovadoras para redefinir el modo en que trabajamos, fortaleciendo nuestras operaciones y construyendo juntos el futuro.[\/vc_column_text][vc_custom_heading text=\u00bbModerador: Ignacio Coronado | Director de Clientes | <strong>KONECTA<\/strong>\u00bb font_container=\u00bbtag:p|font_size:16px|text_align:left|color:%232a01cd|line_height:25px\u00bb google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747319281037{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 10px !important;}\u00bb][vc_custom_heading text=\u00bbDiego Baccini | Head of Customer Care | <strong>BANCO GALICIA<\/strong><br \/>\nCarlos Jim\u00e9nez | CCO | <strong>ENREACH<\/strong><br \/>\nJudith Gonz\u00e1lez Planas | Head of BPOs Business en Broadvoice | <strong>GOCONTACT<\/strong><br \/>\nMar\u00eda Jos\u00e9 Baena Priego | Directora Control de Operaciones | <strong>TINSA ESPA\u00d1A<\/strong><br \/>\nAgust\u00ed Mol\u00edas | CEO | <strong>CONTACT CENTER INSTITUTE<\/strong>\u00bb font_container=\u00bbtag:p|font_size:16px|text_align:left|color:%233d3d3d|line_height:25px\u00bb google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747319220828{margin-top: 0px !important;margin-bottom: 0px !important;}\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; 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Sin embargo, su \u00e9xito requiere superar retos clave: ciberseguridad en chatbots, integraci\u00f3n con sistemas heredados, cumplimiento normativo y el alto coste energ\u00e9tico del entrenamiento de modelos. En esta mesa redonda, analizaremos estrategias y casos pr\u00e1cticos para implementar la IA con \u00e9xito, asegurando que refuerce la Experiencia del Cliente sobre pilares esenciales como seguridad, \u00e9tica, sostenibilidad e integraci\u00f3n tecnol\u00f3gica.<\/p>\n<p>La IA no solo impulsa el futuro, sino que nos permite dise\u00f1arlo con responsabilidad y visi\u00f3n. Hoy, tenemos la oportunidad de construir una inteligencia artificial que fortalezca nuestro sector y eleve nuestros est\u00e1ndares.[\/vc_column_text][vc_custom_heading text=\u00bbModerador: Daniel Navas | Global Cybersecurity | <strong>KONECTA<\/strong>\u00bb font_container=\u00bbtag:p|font_size:16px|text_align:left|color:%232a01cd|line_height:25px\u00bb google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747320444325{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 10px !important;}\u00bb][vc_custom_heading text=\u00bbJavier Gallego | Customer Success Manager Iberia | <strong>ENGHOUSE INTERACTIVE<\/strong><br \/>\nFernando Garc\u00eda Migliaro | Senior Director Customer Experience | <strong>MERCADO LIBRE<\/strong><br \/>\nJavier Rico S\u00e1nchez | Director de ventas y atenci\u00f3n B2C | <strong>MOVISTAR ARGENTINA<\/strong><br \/>\nDavid Garc\u00eda | District Sales Manager | <strong>PALOALTO<\/strong><br \/>\nXavier Amich | Sales Director Spain &amp; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb css=\u00bb.vc_custom_1622646365063{padding-top: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_custom_heading text=\u00bbMESA REDONDA- Conectando Experiencias: El 360 de un Proyecto GenAI, del objetivo al \u00e9xito\u00bb font_container=\u00bbtag:p|font_size:20px|text_align:left|color:%23000000|line_height:30px\u00bb google_fonts=\u00bbfont_family:Poppins%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:700%3Abold\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747320680517{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]La inteligencia artificial generativa est\u00e1 redefiniendo la interacci\u00f3n entre empresas y clientes, impulsando la digitalizaci\u00f3n y la optimizaci\u00f3n de procesos. Sin embargo, su implementaci\u00f3n efectiva presenta desaf\u00edos como la resistencia al cambio y la gesti\u00f3n de datos.<\/p>\n<p>En 2024, la econom\u00eda digitalizada espa\u00f1ola alcanz\u00f3 el 26% del PIB, con sectores clave liderando la adopci\u00f3n de la IA. Para desbloquear su potencial, es fundamental tomar decisiones estrat\u00e9gicas y superar barreras pr\u00e1cticas.<\/p>\n<p>En esta mesa redonda, l\u00edderes en innovaci\u00f3n compartir\u00e1n experiencias y estrategias sobre la integraci\u00f3n de la GenIA, explorando qu\u00e9 funciona y qu\u00e9 no en la transformaci\u00f3n digital. Ser\u00e1 un espacio enriquecedor para comprender los retos y oportunidades reales.[\/vc_column_text][vc_custom_heading text=\u00bbModerador: Miguel \u00c1ngel de Manuel | Regional Champion GenAI Iberia | <strong>KONECTA<\/strong>\u00bb font_container=\u00bbtag:p|font_size:16px|text_align:left|color:%232a01cd|line_height:25px\u00bb google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747669927025{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 10px !important;}\u00bb][vc_custom_heading text=\u00bbJos\u00e9 Luis S\u00e1nchez | Director comercial EMEA | <strong>INCONCERT<\/strong><br \/>\nSara Pinilla Baamonde | Gerente de Gobierno y Transformaci\u00f3n de Contact Center y BPO | <strong>ABANCA<\/strong><br \/>\nLuz Helena Reyes | Strategic Accounts Director &#8211; Iberoamerica | <strong>FIVE9<\/strong><br \/>\nMiguel \u00c1ngel Marhuenda | Managing Director Centro Operativo Comercial &#8211; 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Conclusiones y cierre\u00bb font_container=\u00bbtag:p|font_size:20px|text_align:left|color:%232a01cd|line_height:30px\u00bb google_fonts=\u00bbfont_family:Poppins%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:700%3Abold\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747320862678{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_custom_heading text=\u00bbEnrique Garc\u00eda Gull\u00f3n | Director General IBERIA | <strong>KONECTA<\/strong>\u00bb font_container=\u00bbtag:p|font_size:20px|text_align:left|color:%232a01cd|line_height:30px\u00bb use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747320886982{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbadvanced\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCelebrando la Innovaci\u00f3n y el Impacto Social: <strong>Premios Fundaci\u00f3n Konecta<\/strong>\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23ffffff\u00bb google_fonts=\u00bbfont_family:Poppins%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:700%3Abold\u00bb css_animation=\u00bbnone\u00bb css=\u00bb.vc_custom_1747322007894{margin-top: 0px !important;padding-bottom: 0px !important;}\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]En el marco de ExpoContact tendr\u00e1 lugar la entrega de Premios Fundaci\u00f3n Konecta, participante especial en nuestro evento.<\/p>\n<p>Celebramos juntos su 20\u00ba aniversario, destacando su trayectoria a lo largo de estos a\u00f1os.<\/p>\n<p><strong>Empleabilidad:<\/strong><\/p>\n<ul>\n<li>Proyecto Juntos Somos Capaces<br \/>\nFUNDACI\u00d3N MAPFRE<\/li>\n<li>\u00a0Escuela de Capacitaci\u00f3n Profesional Fundaci\u00f3n Konecta<br \/>\nIBM | BANCO SANTANDER<\/li>\n<li>Proyecto Hub Empleo Verde<br \/>\nJ.P. 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